The Risan Project

The Risan Project produces multi-media events featuring concerts backed by action sports films with on-screen content and activations from our environmental, outdoor and cannabis industry partners. Our events allow for on-site activation, promotions, on-screen content integration and digital advertising. In this age of digital overload, the Risan Project provides an experiential alternative for brands with our Colorado events.

The Risan Project connects brands with mountain communities and urban outdoor enthusiasts and with the inclusion of educational and environmentally-conscious elements in our age-gated tour, we also aim to help reduce the stigma surrounding the use of cannabis in our culture.

The Risan Project’s house-band, Salem, performs Todd Anders Johnson’s socially-conscious compositions blending alternative rock, world, hip-hop, jazz and neo-soul. The band is comprised of snowboarders and skiers and the group has been touring the powder highways of the Lower 48, Canada and Alaska performing at concert venues, festivals, colleges and competitive snow-sports events like the Winter X Games, the US Freeskiing Open and at snow-sports conventions like SIA and Outdoor Retailer.

“Salem unites seemingly disparate topics: global peace and powder shots. Blending jazz, funk, spoken word and some Afro-Cuban beats, it makes crowds dance and think.” Katy Niner, Jackson Hole News and Guide

Risan Project events have included action sports films and content from Risan Media, Absinthe Films, Field Productions, Standard Films, Salomon, Line Skis, Sweetgrass Productions, Inspired Media, Vantage Cinema, Stellar Media, the Snowboarder’s Journal, Ivresse Films, Xtreme Video and Your Big Stories, Almo Films, Picture Organic Clothing and Local Rolli. We integrate engaging on-screen content and advertising from our environmental, outdoor and cannabis partners throughout our events. 

ORGANIZATIONAL PARTNERSHIPS

350 Colorado is our environmental partner to help drive awareness and support of campaigns and initiatives supporting sound environmental policy. Over the years, we have partnered with the Canadian Climate Project, Protect Our Winters, the American Institute for Avalanche Research and Education and the Salomon Mountain Academy at our US and Canadian events. We have also been able to include presentations from climatologist, Dr. Konrad Steffen and gold medal, Olympian athlete, Adam Kreek. 

OUTDOOR INDUSTRY PARTNERSHIPS

Voile, Never Summer, Bergans of Norway, Mountain Khakis, Fischer Skis, Columbia Sportswear, Ortovox, Salomon, Julbo, Swany, Baffin, Arva, Fitwell, Prana, Mountain Khakis,  GIRO, Native Eyewear, Deuter, Osprey, Petzl, Sterling Ropes, Bluewater Ropes, Motorola, Garmin, ABS, BCA, Line Skis, Coalatree, Mountainsmith, Sierra Designs, Marmot, Scarpa, Easton, Fischer Skis, Thule and Tamagear.

CANNABIS INDUSTRY PARTNERSHIPS

The Flower Collective, Cheeba Chews, Keef Cola, Willie's Reserve, The Happy Camper, Leafly, incredibles, Lost Range CBD, High Times, Marijuana Policy Project, Nug Nation, Koala Bars, Rocky Road Vail, NFuzed, Denali Dispensaries, Greatland Ganja, Shift Cannabis, Lady Gray Medibles, PatPen, Sweet Grass Kitchen, Terrapin Care Station, Backcountry Cannabis, Euflora, RM Extracts, CannaPunch, O.penVAPE, Evolab, Dixie Elixirs, MJBA, Mary Jane’s Medicinals, General Cannabis, Chiefton, Miller Soils, DOPE Magazine, Rolluhbowl, Tumbleweed, Growhouse, Silver Stem Cannabis, Altitude Organics, Evo Hemp, Alpenglow Botanicals, Love’s Oven Bakery, Igadi, Quigleys, Roots RX, Sweet Leaf Pioneer, Martin’s Natural Medicinals, Rocky Mountain High, ACME, Silverton Green Works, Colorado Grow Company, Northern Standard, Telluride Bud Company, Animas Herbal, Fli Vapes, Hashish Hut, Doctor’s Garden, Best Buds, Colorado Cannabis Cabin, Soma, Rocky Mountain Cannabis, MassRoots, Cannopoly and Organix.